Well, as one of the takeaways from the Marketing Summit mentioned in the post below, is the newest definition of MBA -- Mard Bachao Andolan. This is a pseudo public service ad featuring Sanjay Dutt, lashing out at metrosexuals and urging the Indian men to be more 'manly'. It is actually a surrogate ad for Haywards 5000 beer.
Haywards 5000 has initiated a Mard Bachao Andolan, whose objective is to rescue Indian men from the jaws of sissy drinks, coloured hair, pomeranian dogs, salsa, cooking Thai food, etc. Good luck to them!
Haywards 5000 has initiated a Mard Bachao Andolan, whose objective is to rescue Indian men from the jaws of sissy drinks, coloured hair, pomeranian dogs, salsa, cooking Thai food, etc. Good luck to them!
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