Sunday, April 11, 2010
Thursday, April 1, 2010
Some times, some things affect you in a way you would have never thought of. And they occur out of sheer randomness -- out of the blue! That's exactly how I came across this beautiful poem, pasted inside a bus in Mumbai, in Sept'08. I couldn't help but jot it down. Read on.
आती है गौरय्या
और दरवाज़े के लटकते ताले पर
मारती है ठोर
कुत्ता आता है
खोलने की कोशिश में
ताबड़-तोड़ पटकता है पांव
दौड़ती हुई आती है गाय
और ज़ोर-ज़ोर से हंकरने लगती है
सोच नहीं पाता है डाकिया
किसको दे वह चिट्ठी
कई दिनों से लटका है यहाँ
पुरबईया और पछुआ हवा के झोंके
हिला नहीं पाते हैं ताले को
कितना भारी हो गया है
कितना अखरता है एक व्यक्ति का न होना
-- कुमार वीरेन्द्र
Monday, March 29, 2010
Stop all the clocks, cut off the telephone,
Prevent the dog from barking with a juicy bone,
Silence the pianos and with muffled drum
Bring out the coffin, let the mourners come.
Let aeroplanes circle moaning overhead
Scribbling on the sky the message He Is Dead,
Put crepe bows round the white necks of the public doves,
Let the traffic policemen wear black cotton gloves.
He was my North, my South, my East and West,
My working week and my Sunday rest,
My noon, my midnight, my talk, my song;
I thought that love would last for ever: I was wrong.
The stars are not wanted now: put out every one;
Pack up the moon and dismantle the sun;
Pour away the ocean and sweep up the wood.
For nothing now can ever come to any good.
Sunday, March 28, 2010
Welcome again! Let's begin.
Well, too much has happened over the course of past few months. I shall try to present a quick snapshot.
- An amazing 7-day trip to Mumbai, discovering the city in all its charm and grandeur.
- Mumbai blasts
- Got a new job -- another one of proud occasions of my life
- Amritsar -- Golden Temple, Wagah border, Jallianwala Bagh, great food
- Rishikesh/Haridwar -- White water rafting, other adventure sports
- Lucknow -- A nawaabi experience -- food and the sights
- Farewell to the togetherness of 2 years with a hope to continue for a lifetime
- Joining the new job
- Jamshedpur, Kolkata, Mumbai, New Delhi, Jharia, Noamundi
- Finally posted to Delhi NCR -- Faridabad
- Work, job, excitement
- Many many ups & downs in personal life
- Tata Crucible Quiz -- Winner, Regional round; National finalist
- First stay at the Taj Palace Hotel, Colaba, Mumbai
- Bought my first car
- Kochi, Thrissur, Alleppey, Bangalore, Goa
- First international trip -- Dubai
Phew! That's a very very brief summary of what all life has offered me since I last blogged and I'm sure I would have missed out many things.
My only wish is to continue this journey and I look forward to blogging more frequently and with a new zeal. Wish me luck!
P. S. -- Like the first time, this time as well, Maggi played a pivotal role in helping me blog. :)
Tuesday, September 16, 2008
Diners at the upscale Lobster House restaurant in Reykjavik, Iceland can enjoy familiar appetizers such as lobster bisque or smoked eel. But the hot new starter is minke whale sashimi with wasabi crust and a shot of ginger tea on the side.
"It's traditional food made in a modern way," says chef Ulrich Jahn, who is now perfecting whale ceviche -- raw, thinly carved slices marinated in lime juice, lemon grass and garlic.
The recipes are mouthwatering to Gunnar Bergmann Jonsson, the man on a mission to introduce whale meat to a new generation of prosperous Icelanders.
After a 20-year ban on commercial whaling, Iceland in 2006 resumed limited hunting of minke whale, one of the smallest and most numerous of the main whale species. Mr. Jonsson is the sole landlubber at the country's only licensed whaling company, Hrefnuveidimenn ehf. Marketing is among his many tasks.
However, the marketing for it remains a challenge, especially to the younger generation. Iceland and Japan are among the few countries that still hunt whales amid global opposition.
Read on about this interesting story here.
Sunday, September 7, 2008
Friday, September 5, 2008
Well-o-well! You gotta check out this viral, which has climbed up in my personal favourites list. It's a commercial for Wilkinson Quattro Titanium blades, launched in 2007.
Animated brilliantly, it tells about how there's always a fight for the kisses, from the lady in the house, between her baby and her husband. You definitely gotta watch it!
Thursday, September 4, 2008
Haywards 5000 has initiated a Mard Bachao Andolan, whose objective is to rescue Indian men from the jaws of sissy drinks, coloured hair, pomeranian dogs, salsa, cooking Thai food, etc. Good luck to them!
Friday, August 29, 2008
When was the last time you did something for the first time?
My answer to that would be August 29, 2008. Today, I won a cash prize worth Rs. 10, 000/- for the first time in my life! I have won numerous prizes in quizzing and dumb charades but never a cash prize. I have won all sort of things from a fish bowl to CDs to gift vouchers to blessings but a cash prize had always eluded me somehow. It was a very weird feeling till now when I used to see people -- juniors as well as seniors, walking away with all the moolah. But thankfully, the jinx is broken now.
For those of you who care to know what did I win the prize for ... well, it was the annual Marketing Summit & National Level Paper Writing Contest at IMI, Delhi called Srijan'08. The title of my research paper was "Innovations in Sales & Distribution".
But, jinhe naaz hai voh kahan hain?
Thursday, June 26, 2008
Which One Will YOU Be In the Year 1984?
There won't be much choice, of course, if this book's predictions turn out to be true. But you'll probably become one of the following four types:
Proletarian--Considered inferior and kept in total ignorance, you'll be fed lies from the Ministry of Truth, eliminated upon signs of promse of ability!
Police Guard--Chosen for lack of intelligence but superior brawn, you'll be suspicious of everyone and be ready to give your life for Big Brother, the leader you've never even seen!
Party Member: Male--Face-less, mind-less, a flesh-and-blood robot with a push-button brain, you're denied love by law, taught hate by the flick of a switch!
Party Member: Female--A member of the Anti-Sex League from birth, your duty will be to smother all human emotion, and your children might not be your husband's!
Unbelievable? You'll feel differently after you've read this best-selling book of forbidden love and terror in a world many of us may live to see!
P. S. -- Note the button on the girl's shirt: 'AntiSex League.' Heh!
Wednesday, June 25, 2008
The superstars in branding are the ones who have cracked the “positioning paradox”. The positioning paradox says that in branding, the more features you show, the less you are seen. The more details you provide, the more vaguely you communicate. The more directions you give, the harder it is to be located. The higher the number, the lower the value. That’s why it’s called a paradox.
Amateurs are afraid to leave even a single feature or benefit on the table, fearing they’ll lose some corner of the market. So they say everything, and communicate nothing. It’s the “bed of nails” effect in reverse. A bed with a single nail sticking out will penetrate the second you lie down. But a thousand nails can’t penetrate anything. The pressure of each nail is completely diffused by all the others around it.
The positioning paradox is also behind many other axioms. For example, the “least number of words” principle. Generally, the shorter and crisper the expression of the core idea, the greater the impact. Messaging can be shorter and crisper when the idea is singular: ADP—the payroll company; Rolex—the luxury watch; Duracell—the longest-lasting battery, etc.
This is all common sense. But still many companies fail to realize that and deluge its audience with heavy showers of mindless 'extra' information, losing the main message they want to convey. Thus, apt is the conclusion that the simplest message wins.